EXAMPLE / Brand
Follow up on every buyer meeting this week
01List every meeting and what was promised02Each follow-up
Your next CPG task,
a playbook to work through.
The founding beta is open. Free through the beta, founding-member pricing after.
Browse Market without an accountInteractive product walkthrough
CPG Playbook
Example brandChatCPGYour work
YOUR BRAND WORKSPACE
What are we working on?
WorkCPGDiscoverCPGMarketCPGMyCPG
Pick up where you left off
SCRAPBOOKYour pile of might-dos
Interactive demoPlayback controls load when visible1 / 7
01Workroom02Bring a goal03Shape the plan04Your playbook05Work a step06Come back07Keep going
Start a new conversation in your ChatCPG workroom.
A neighborhood for everyone who helps brands grow.
BrandsBrokersRetailersDistributorsCo-packersAgenciesServicesTrade showsOrganizations
01 / YOUR WORKROOM
One place to find your next move.
Start with a real objective. Your workroom brings your conversations, playbooks, new finds and the people you work with into one view.
CPG Playbook
Example brandChatCPGYour work
YOUR BRAND WORKSPACE
What are we working on?
WorkCPGDiscoverCPGMarketCPGMyCPG
Pick up where you left off
SCRAPBOOKYour pile of might-dos
Interactive demoPlayback controls load when visible1 / 2
01Workroom02Bring a goal
Start a new conversation in your ChatCPG workroom.
02 / CHATCPG
Talk it through. Make it concrete.
Bring a buyer follow-up, a retail deadline or a question about your next move. Build the plan with ChatCPG, save it and come back to it.
CPG Playbook
Example brandChatCPGBuyer meeting follow-up
Help me follow up on this week's buyer meetings. I need a plan to organize my notes, draft replies and track next steps.
ChatCPGExample response
Start with your next CPG task.
Bring the goal, then add your context. This example uses fictional meeting notes.
Follow up on this week's buyer meetings
Illustrative replay · no message is sentInteractive demoPlayback controls load when visible1 / 2
01Bring a goal02Shape the plan
Give ChatCPG the task and the context it needs.
03 / YOUR PLAYBOOK
A plan you can actually work through.
Turn the conversation into a saved playbook. Open a step, see what done looks like and keep the work connected to the goal.
CPG Playbook
Example brandChatCPGBuyer meeting follow-up
Help me follow up on this week's buyer meetings. I need a plan to organize my notes, draft replies and track next steps.
ChatCPGExample response
Let's turn those meetings into next steps.
We'll keep the buyer context with each follow-up and review the draft before you send anything.
- Organize the buyer meeting notes
- Draft a personal follow-up
- Set the next check-in
Make this a playbook I can work through
Illustrative replay · no message is sentInteractive demoPlayback controls load when visible1 / 3
01Shape the plan02Your playbook03Work a step
Review the draft together before turning it into saved work.
04 / KEEP GOING
Come back to the work. Keep the context.
The next conversation shouldn't start from scratch. Reopen your saved playbook, pick a step and work through it with ChatCPG.
CPG Playbook
Example brandChatCPGYour work
YOUR BRAND WORKSPACE
Your playbooks
WorkCPGDiscoverCPGMarketCPGMyCPG
Pick up where you left off
Interactive demoPlayback controls load when visible1 / 3
01Come back02Keep going03Work a step
Saved conversations and playbooks give you a place to pick up again.
Real CPG tasks. A place to start.
Illustrative examples from our goal library. Bring your own context.
EXAMPLE / Brand
Get into Sprouts
01Confirm your distributor path for your region02A Sprouts-ready sell sheet
EXAMPLE / Brand
Find a co-packer for 10K units
01The spec: product, pack, allergens, run size02A shortlist of co-packers that fit the run
EXAMPLE / Broker
Pitch a brand into Natural Grocers
01Check the brand's fit with the category02Pull the brand's numbers and story
EXAMPLE / Retailer
Find brands for my natural snack set
01The gap in the set, in two lines02Brands on the street that fit it
EXAMPLE / Maker or service
Find brands that need a co-packer
01Your line in one breath: run sizes, allergens, certifications02Brands whose plans need exactly that
More of your CPG world, in one neighborhood.
Your workroom is the beginning. Explore the rooms around it.
MyCPG
Your brand has a home.
A place for your brand and the people behind it. Build your profile as your work takes shape.
Learn about MyCPGMyCPGYour brand page
- Your brand
- Your people
- Your story
DiscoverCPG
Find the next connection.
Explore people, events and opportunities around CPG. Includes previews and incomplete records as the neighborhood grows.
Learn about DiscoverCPGDiscoverCPGIncludes previews
- People & companies
- Events & opportunities
- Research for your next move
MarketCPG
Meet your neighbors.
Explore the retailers, brokers, makers and services around your brand. Browse the published directory without an account; sign up when you are ready to connect.
Browse MarketMarketCPGPublic directory
- Retailers & brokers
- Makers & services
- A neighborhood around brands
From next task to next step.
BUILT INSIDE U-LUV FOODS
I built this because I needed it.
Running U-LUV Foods taught me that founders don't fail because their products are bad. They fail because the system is designed against them: too much gatekeeping, too little guidance, and too much time lost to systems that don't talk to each other.
No brand should lose an opportunity because of scattered systems, missing information, or busywork. We're building CPG Playbook with founders, not for them.
JJ TartariniFounder, U-LUV Foods and CPG Playbook
Why we built it
Take a closer look.
Public concept walkthroughs.
A look at the broader direction.
Your next move starts here.
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