The neighborhood of CPG
Welcome to the neighborhood.
Brands are the houses. Providers have storefronts on the street. For the first time, the whole thing is built around your house.
Built for CPG
Industry native
Verified providers
Quality you can trust
Connected community
Stronger together
We just got back from Newtopia: 164 moved in at Booth 1809. Claim the exhibitor list
One street. Everything a brand needs.
Your house is the cockpit: talk, plan, and run the brand. Step outside and the street has everyone you'd otherwise spend midnight googling.
CPG IS BROKEN
You run your brand from six systems that talk past each other.
It costs more than money. When the brand can’t sit at the center, nothing connects for anyone.
YOUR HOUSE, THE BRAND
JJ · U-LUV FoodsTHE HUMAN GLUESix tools. Zero conversations. I carried every handoff.
Same tools. One system of record. The brand at the center.
THE STREET, EVERYONE BRANDS FUND
They all get paid by the brand, who's out running the street. Nothing connects. Everybody waits.
The brand takes the center, and the whole street finally connects.
one lever, both worlds. It flips on its own, pick a side to pin it
“It cost more than money: nights, weekends, family, sanity. That's why we built this.”, JJ
You were always the nucleus. Now you stay there, and everyone connects.
THE SOLUTION
CPG Playbook. Step inside, the rooms are already open.
The neighborhood is live in beta. Four rooms. One house.
We just landed Hy-Vee with the snickerdoodle. What now?
Building U-LUV's Hy-Vee launch playbook: 12 tasks, 3 routed to the street.
Your cockpit
Talk → Build → Run. Work starts as a conversation and ends driven to done.
Start talking →
The street's front page
What's happening, and the Network: people, events, the live show wall.
Walk the street →“Co-packer ghosted 2 weeks before PO. Who's got a Midwest backup?”
JJ · U-LUV Foods12 replies · 8
“Best broker for Midwest grocery?”
anonymousThe block's board
Real questions from real founders, named or anonymous. No LinkedIn performance.
Get on the wall →U-LUV Foods is browsing the streetThe storefronts
The people you hire, one street over, browsable, already in the system.
Browse storefronts →The proof
Don't take our word for it.
Watch it connect the ecosystem, start to finish. No signup.
Real story
3 minHow CPG Playbook connects the ecosystem.
U-LUV Foods works an Expo, lands a HomeGoods buyer, and routes every partner the brand needs, all from one cockpit.
Step into the walkthroughReal story
3 minU-LUV just landed HomeGoods nationwide. Now what?
Nationwide, across 6 regions. U-LUV opens ChatCPG, three minutes later, a 5-step playbook across teams, tools, and partners.
Step into the walkthroughSEE IT IN ACTION
How CPG Playbook works
The full Talk → Build → Run walkthrough, one scenario end to end.
Conversation → playbook → done
Watch the walkthroughThe street's still being built, and you vote on what's next.
See what's coming to the neighborhood → the Roadmap
Questions